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CAN YOU HEAR ME NOW? The Loudness Wars and You

Technology

I have been a victim of the loudness wars.

by Dan Sayuran
Wednesday, January 28 2009

What are the loudness wars? Simply put, our music has been getting louder, pushing the limits of how much you can pack in something as fixed as the amplitude of a CD or a DVD. This results in a reduction of the song’s dynamic range, which can muddy the song up.

I think it started about a year ago when I got my hand on some conventional limiters. Lately I’ve been tired as hell with compressing my tracks right in order to fit with the volume of other tracks, and now I was on top of the moon. Never again would I have complaints about how quiet and wimpy my tracks sound.

And usually after this life would go on and this would have been an end to this article. But then Metallica released “Death Magnetic”, and then shit went down.

At first it was the audiophiles. But nobody really listens to them, and the complaining was reduced to elitist banter.

But then it was the Metallica fans, the eagle-eared bunch who were appalled by the mastering quality. And then naturally people took notice. Even the heavy metal fans complained. So a petition was singed, and people renounced their loyalty to Lars Ulrich or some bullshit like that.

In actual reality we should be thanking Metallica for bringing this to our attention. Only when there is an extreme example will we pay attention to the less subtle. I’m sure you’ve heard many a demo tape from an aspiring hip hop artist who has clipped his songs in favor of a booming kick, but when a major mainstream artist makes a mistake, people sit up to listen. “Death Magnetic” is not the only album that is an example of the loudness wars, but is a poster boy regardless. Not to mention that a petition demanding a remaster, signed by the thousands, is falling on deaf ears.

Naturally with any burden, a blame game starts up. But the only people we have to blame are ourselves, and not Lars Ulrich. He only has himself to put under the magnifying glass, and if he decides not to then that’s his problem. It’s not the music industry either. They simply produce what we like. Which means we just have to add ‘unnecessary loudness’ to the list of things like “Paris Hilton” and “William Hung” we want to burn. (Although William Hung makes a fantastic Christmas gift to the niece you think has abysmal taste in music and you would like to make this fact public) So all that is left is us.

I say this because I have committed a “Death Magnetic” style error on my part for my next release, which went unnoticed until I saw the visual waveform.

Photobucket

Holy Jeebus.

As producers we need to set an example in order to stop the loudness wars, and pay more attention to the quality of our music and not the amplitude of our tracks. Tone it down so listeners can tune it up. As listeners, we have to use the volume button more often.

This YouTube video sums up the loudness wars very well:

http://www.youtube.com/watch?v=3Gmex_4hreQ

Wikipedia visualizes this very well as well:
http://en.wikipedia.org/wiki/Loudness_war


Article Comments


JackTheDj

Yeah man I mean its surely gotten to the point where it cant really get any 'louder', unless they make a new type of maximiser (no doubt!) then i cant see it going any further cos the sound quality will become just too degraded for even the commonest of 'pop' fans.

Posted on: 2009-02-03 11:43:27



axisone

You are absolutely right. I find that modern compressors can achieve the same dynamic range as say, a track with no limiters on. In fact this is more the case with electronic music than anything else. I think what we need to get out is that loudness doesn't have to be an option, although a lucrative one, but eventually loudness will surpass even the abilities of modern limiters on electronic music. Of course we'll see how history pans out.

Posted on: 2009-01-30 01:39:32



JackTheDj

Good article, I also started over doing this when I was learning/researching into mastering. Its a pain in the arse but with careful tweaking you can still get it nice and loud while still keeping the dynamic range you require, you just have to make sure not to go to crazy, although some types of music and songs are easier to obtain loudness while maintaing decent dynamics. I guess its all to do with radio play and also makin your track stand out from the last one. Probably in the past 5-10 years part of judging mastering, specially in pop and dance music, has been to judge the loudness, and therefore the commercial viabilty of the track for radio play. When I master I use 2 brickwall limiters, the PSP Vintage Warmer 2 and the Waves L16. It can be annoying having to tweak so much but its possible to find a happy medium (with the aid of EQ's, Bboosters, Compressors etc) to have a track that is mastered satisfactorly loud(to modern standards)and have a great dynamic range.

Posted on: 2009-01-29 19:33:44



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